Wix eCommerce Website Builder – Customizing Your Storefront

Wix eCommerce Website Builder – Customizing Your Storefront

Wix eCommerce Website Builder – Customizing Your Storefront

You might want to take a look at this awesome video Wix has put together for their Wix Editor before we delve deeper.

Well if you decide to go for a template there is a chance you need to make near to zero customizations, maybe tweak the colors to appeal to your brand.

However, let’s take a peek on a basic layout you skill if you don’t desire to use a template that is premade.

For the given example we are going to make use of the One Page Layout and add Wix Store to it.

After adding Wix store through the Apps menu your eCommerce store will most look that is likely that.

Assuming you choose to build it from “scratch”.

Now to the most important factor of Wix.

The drag and drop editor and the power to dynamically change aspects of your design by simply clicking on the element in the template.

On the left side is most of your “Action Bar” which you are able to add and customize certain components of your store.

The first component of the Action Bar

Enables you to edit the following aspects:

  • Your internet site menu
  • Members Page
  • Store Pages

We are going to only focus on the eCommerce side of the editor since we are discussing the best eCommerce website builders.

In this case, if you click on Store Pages you’ll be able to customize your; Product Page, Cart Page and Thank You page.

It’s time to give your store your personal touch after you customize your store pages.

The element that is second of Action Bar

Allows you to find the pitch-perfect background that may resonate using the products you might be selling.

It’s important to choose the background that is right your eCommerce store and website as a whole.

Because it will reflect your brand!

Wix offers you a huge range of backdrop images for you yourself to pick from in addition to videos.

Which can make your store look elegant and professional!

Therefore trustworthy to prospective customers.

The element that is third of Action Bar gives you:

To include a tone of design features to your store and exactly make it as you would like!

As you can see through the add section you could add various design aspects.

Additionally, you can include other elements that are website a blog as an example.

Although you will be able to add the following eCommerce store functionalities if you hover over the store category:

  • Grid Product Gallery
  • Slider Product Gallery
  • Product Widget(that allows one to feature a certain product or products on top or below the gallery)
  • Add A Shopping Cart Application
  • Incorporate Add to Cart buttons
  • Other additional applications (Live Chat, Forms, etc.)

Each aspect you insert in your store you can easily freely move it from the template and exactly add it as you love!

Thus making it a good option should you want to build an eCommerce store exactly as you have got it at heart.

The element that is fourth of Action Bar

Is the Wix App Market.

And you’ll discover additional eCommerce solutions to integrate in your eShop to supercharge it even more!

I will miss the next two elements since they are kinda irrelevant to eCommerce.

The element that is fifth your upload manager where you can manage your uploads and also the sixth is there because I happened to be dumb adequate to add a blog section as well. ??

The Sixth and most Important Element

Could be the command center of one’s eCommerce store from here you are able to:

  • Manage your orders, add products and more
  • Store Pages
  • Adding Store Elements

Basically, using this tab alone you can easily manage most of the aspects we mentioned when you look at the previous sections.

You might ask why I didn’t show this from the begging and get done with Wix.

Because, I wanted to exhibit you a overview that is full of Wix Editor as well, to possess an improved knowledge of how to expand it a lot more!

And therefore concludes the summary of the editor, although you will need certainly to save money than a few hours in order to become familiar with it.

Wix eCommerce Website Builder Advantages

The Wix Editor has a lot of advantages that are creative!

Let’s get rolling.

The Editor:

The edits you will be making on your own storefront directly reflect the overall design of the storefront, therefore you won’t ever be at nighttime in terms of making just the right edits!

It’s perfect for amateurs that want to start out selling in a matter of minutes by using Wix ADI to construct their store.

Wix wants you to build a brand name and that’s why most of its features are targeted on designing the perfect eCommerce store.

No one can argue that Wix has some of the most appealing designs and templates available that is a major advantage if you are to locate an expert glance at a cost that is low.

Outside of the editor:

Multilingual support is a huge aspect in contrast to other eCommerce website builders.

Which allows one to translate your entire website into a different language to reach much more people.

And much more people means extra sales!

Wix eCommerce Website Builder Cons

All the major cons of Wix eCommerce website builder are actually outside the builder.

For instance, limited marketing automation features and integrations ensure it is a less appealing choice for a practiced eCommerce professional.

5. X-Cart – An under-one-umbrella eCommerce solution provider

X-Cart eCommerce Builder Overview

X-Cart is the oldest PHP eCommerce solution provider on the market – its history begins back in 2001, in the very origins of online sales (when eCommerce as a phenomenon just began to evolve).

However, this platform can’t be called old or outdated, we’ve checked it out. On the other hand, it is fast and progressive and it has every tool & feature that a contemporary online shop might need.

X-Cart happens to be a great blend of contrasts: it’s complex yet resource efficient, it’s customizable and upgradeable yet stable, it is easy-to-maintain yet gives an admin control that is full.

What distinguishes X-Cart among other eCommerce solutions is that it comes with all the range that is full of from the comfort of its developers.

They usually have in-house tech support team (available 24/7, btw), developers and designers, provide their very own hosting, and SEO audit and optimization.

This solution suits small, medium, and enterprise-level corporations and certainly will fulfill the needs of retail, B2B, international and multi-channel sales, marketplaces and sites that are wordPress-based.

X-Cart eCommerce Website Builder – Themes

Into the X-Cart built-in App Store, you can choose among over 80 free and paid themes – all gorgeous and 100% responsive, which means your store will appear and work equally good on any device, be it desktop, tablet or smaller device that is mobile.

Individuals who have certain technical skills can also develop their own website theme https://sitebuilderadvice.net as X-Cart is an code platform that is open.

Every template that is graphic designed with customer needs and preferences at heart.

What’s more, most of the themes are lightweight, which leaves resources that are extra more visitors to your internet site. More visitors + attractive interface = higher conversion rates.

X-Cart’s eCommerce layouts are organized by industry (Apparel, Fashion, Autoparts, Books, Furniture, Military, etc.), which simplifies the entire process of choosing your preferred.

Once you select the theme that suits your online business needs, you could leave it as is, which would be great, or customize it, which will make your store a lot more buyer-friendly.

X-Cart eCommerce Website Builder – Customizing Your Storefront

Okay, now you can start customizing it to mirror your brand’s uniqueness that you’ve found your theme of choice. X-Cart offers a handy template and layout editor within the webmaster mode.

It is possible to drag and drop layout blocks or edit texts right on the storefront along with switch layouts and add or remove blocks there.

Additionally, you’ll be able to develop a new template from scratch or edit any ready theme files when you look at the admin backend but which will require certain coding skills.

X-Cart also provides on-demand design creation services, either according to a template that you chose or completely from scratch. Given that X-Cart’s open-source, you are able to just draw exactly what your site should look like and X-Cart designers will code it.

X-Cart’s Pros

X-Cart provides the admin control of the whole website, the admin backend is where you handle your store. It’s choke-full of various tools for administration, yet the interface is intuitive, so overall, it is simple to use.

As a successful internet business owner, one of the main priorities ought to be your customers’ comfort visiting your internet site and purchasing away from you. To achieve this, X-Cart offers an interface that is intuitive simple and clean-looking storefront and a variety of checkout options, languages, currencies, etc.


Being an open-source software, X-Cart is highly customizable. Also, the functionality that is basic be extended with 1000+ plug-ins into the built-in App Store – exactly like you install games and apps in your Android or iOS device.

Cost of ownership:

X-Cart’s enterprise-level package seems fairly cheaper than most alike solutions, considering the fact that you simply pay for the application once vs. once a year, which other programs, like Shopify or BigCommerce, offer.

The big advantage is zero transaction fees. You won’t need certainly to share your earnings – profit!

X-Cart’s Cons

With regards to usability and cost of Enterprise plan, X-Cart is a solution that is rather choosable.

Its pricing starts through the Free edition and ends with $5,995 for lifelong license. Mind you, this isn’t the cost that is total you’ll still need to host it somewhere.

Hosting may additionally run you quite a few doubloons. X-Cart is a complex software program and most won’t that is likely properly on cheap shared enviroment.

However, X-Cart offers their hosting that is own service from $30 every month. The thing that is good, because of its price you get round-the-clock support, fully-managed VPS hosting as well as the servers trimmed specifically for X-Cart. So you will just like the speed of one’s site.

The option that is free fully functional and has most of the necessary features, in other words. it’s not a demo, you can easily totally sell your products along with it. However, its functionality is somewhat limited, particularly in regards to marketing and SEO tools.

Although X-Cart is open-source and customizable, you’ll need certain coding skills to tweak its functionality. Design – not really much aided by the webmaster mode.

So in conclusion, X-Cart’s cons are:

  • Limited features within the Free edition.
  • The need to find a hosting that is good opt-in with their services.
  • Need for programming skills if you wish to add custom functionality.
Back To Top